Audio Ads in Mumbai Metro!For the smart advertiser, the Mumbai Metro is a fantastic captive environment with fewer distractions than any other media property – hence, an opportunity to deliver a focused message to a targeted audience.
Reach Targeted Audience
The Metro has become the megapolis’ East-West lifeline, providing not just rapid, but a clean, premium and upscale connectivity as well. Factors that make it every advertiser’s coveted canvas.
Premium Coverage
Uninterrupted sure shot playback to the target audience (4 lac+ commuters daily), with 32 lac unique travellers per month.
Clear & Concise
An uninterrupted medium which is a must-listen for passengers in-train. No scope of skipping/ignoring the content.
Efficient & Cost Effective
Efficient and cost effective as compared to other audio advertisement mediums such as Radio.
Traveller Snapshot
Affluent
-90% High-end, premium audience
-70% Greater income than average Mumbai household
-1 in 10 live in own home
Young
-76% in age bracket 18-34
-70% Graduates
-27% Middle/Senior Level Executives
Shopaholic
-63% are thrilled by shopping
-60% Shop online (70% via mobile)
-1 in every 3 favours high-end brands
-50% Live > 5km away (Wider reach)
Social Animal
-50% Love socializing
-15% Holidayed abroad in last 12 months
-40% Own credit cards (Avg Mumbaikar: 6%)
Meet Our Happy Clients Who Are Using This Innovative Platform To Reach Their Target Audience.
With this innovative marketing initiative for our newly launched TLC Calling platform, we wanted to reach out to the aspirational youth of Mumbai, who are the risers and want to fly high in life. And, the Audio Ads inside Mumbai Metro offers the ambience to reach out to the target group of the TLC Calling platform.
Dhiraj Luthra, Marketing, Discovery Communications India